Source:  Nielsen Media Research. 2009 NBA Playoffs on TNT (41 games) vs. Broadcast Prime - M18-34 (4/19 - 5/24):
Final Live+7 data for 04/19/09 – 5/10/09, blended with Live + Same Day 5/11/09-5/26/09.
Broadcast Prime reflects the “strict broadcast prime” daypart (M-SA 8-11p & Sun 7-11p).